Fitness company Enshape came to us when they were looking to expand their branding and marketing with the introduction of their new Naperville Facility. We consulted with founder and CEO Luke Odem on how he wanted his brand to be perceived and how we could help express what Enshape was about through the branding.
Picking a color pallet for this project was a snap. Luke knew that black and red were the colors he wanted to use to define Enshape Fitness. After we knocked out a few concepts with different typefaces, it was clear that an all uppercase font embodied the strength of the brand.