Amber Waves Salon 2018-02-21T19:08:53+00:00

Project Description

Amber Waves Salon

UX/ UI Design, Web Design, Mobile Design, Marketing, Branding

Project Description

Longtime clients amber waves have won Best Salon in Naperville more than several times in their 20-year history. And when along with a rebranding we had designed for them, they thought it was time for an updated responsive website, we were excited to take on the project.

The main objectives for founder/ owner Shannon Drexler was a website that could bring the character and personality of the salon to the web. Giving visitors to the site an idea of what it would be like to be a guest at the salon. She also wanted to feature amber waves amazing team, develop an area to showcase amber waves philanthropy program ‘beyond our walls’, create a careers section to recruit new potential employees, and integrate marketing throughout the site with amber waves exclusive retail partners.

Our Role

We worked directly with Shannon to develop a strategy and suggested what we could do to achieve her goals. We were responsible for every aspect of this project.

First off, we developed a site architecture, UX workflows, and wireframes based on the types of possible user personas that would visit the site. We also recommended using a CMS (content management system) site to give their organization some autonomy and flexibility when it came to updates and site management. We then brought in a professional photographer we trusted to photograph the interior and exterior of the salon, as well as do headshot photo sessions with the team.

What we ended up with is a website that is rich in photography, showcases the hip and trendy interior of the salon, and features strong branding throughout. We continue to maintain amber waves web properties today.

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